It would take $11 per car to fix the Pinto, but according to their calculations, this would be more cost than their profits. They chose to produce the Pinto the way it was.
I don't care how long ago it was, there is a good chance I will never buy a Ford in my lifetime. This is just one example of how people deny ethics because of selfish motivation. However big or small the decision is, I hope people learn from Ford. I don't know what the legal punishment is for lack of ethical decision making, but I think it should be steep. I have not been able to find official writing from Ford on this issue but I am curious if it acknowledges the possibilities of death. Ethics in business are essential.
-Ned
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